4DX asks a leader to put a disproportionate focus on the outcomes or behaviors that will lead to results. Unfortunately, this focus doesn’t drive the highest performance – it’s like driving a car while looking in the rearview mirror. Leaders are most often measured (and compensated) based on results, and over time, most of their focus is on these outcomes. The second requirement is focusing on leading outcomes or behaviors, rather than overall results. While innovation is important, without focus the team cannot succeed – so leaders must learn to say “no” or “not now” to new ideas until the results on the strategy have been achieved. This is not only hard in the beginning, it’s hard to sustain because leaders are always drawn to new ideas. The first requirement is getting the leader to narrow their focus. In the principles of 4DX, there are three specific requirements for concentrating your time on what’s most important: How do you prioritize your time so you can concentrate on what's most important? Together, these challenges can derail even the best leaders from achieving their goals. Changing human behavior is never easy, but it’s even harder because of the second challenge: implementing these changes in an environment that’s already swirling with urgent priorities - what we call the Whirlwind. Simply put, if you want to achieve goals you’ve never achieved before, you have to do things you’ve never done before. The first is that it requires people to change their behavior. There are two fundamental reasons that execution is so difficult. So many entrepreneurs focus on the idea but don't end up executing. But remember, Discipline 4 can only happen because Disciplines 1 through 3 set up a winnable game. Ultimately, Discipline 4 is the most crucial, since it’s the discipline where the actual “game” is played. When applied, the 4 Disciplines produce extraordinary results by tapping the desire to win that exists in every individual. The 4 Disciplines of Execution are precise rules for translating strategy into action at all levels of an organization. What are the 4 disciplines of execution and which one is the most important to get right? Venture forthe discipline levels how to#In this interview, they review the 4 disciplines of execution, why it's hard for entrepreneurs to execute, how to best prioritize your time so you can execute, and more. Finally, Chris is the National Execution Practice Leader for FranklinCovey. He's responsible for the on-going development of the methods and practices, as well as training new consultants. Jim is the Managing Consultant for FranklinCovey's 4 Disciplines of Execution. He is the author of bestselling books, including The 7 habits of Highly Effective Teens and The 7 Habits of Happy Kids. Sean is the Executive Vice President of Global Solutions and Partnerships for Franklin Covey and also serves as the Leader for Franklin Covey’s Education Practice, which is transforming education throughout the world by developing teachers and students as principle-centered leaders (See ). I recently had the pleasure of speaking to Sean Covey, Jim Huling and Chris McChesney about their new book, The 4 Disciplines of Execution: Achieving Your Wildly Important Goals.
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